e-Advocacy: Social media for social change

The project goal is to empower students to engage in e-Advocacy, using online tools in order to advocate on important topics as rule of law, empowering youth and business development.


Through the developed educational methodology for e-Аdvocacy, the project enables the organization of efficient youth trainings in order to get acquainted with the basics for creating an e-Аdvocacy strategy, such as: campaign planning, audience segmentation and tools that can be used for transferring messages and influencing the desired audience.

The project covered a series of trainings with students at the University “Goce Delcev” in Stip and at the Faculty of Law “Iustinianus Primus” at the University “St. Cyril and Methodius “in Skopje. From the organized trainings a series of ideas for campaigns through social media emerged that represent the interests of young people on topics such as rule of law, youth activism and business development.

All participants had the opportunity to present their ideas at a one-day conference held in Skopje.